Employer Branding: Winning the Post Recession Competition for Talent
Every company is known by the public via two distinct brands, its employer brand and its consumer brand. Understanding what distinguishes the employer brand and how it may affect attracting and retaining superior performers can be the difference between springloading out of a recession and not recovering at all.
Simply put, your employer brand is the perception the world has about your company as a good or bad place to work. Having a good employer brand means your company is perceived as an employer of choice, known in your industry and region as a highly desirable place to work. Having a poor employer brand could mean losing star performers and experiencing an uphill climb to replace them.
Signs that the economy may be on the upswing are encouraging for businesses hoping to increase sales, but they may also portend the next big challenge: an eminent shuffling of key talent.
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